Steal the playbook.
Thought leadership for innovation, digital transformation, future of work and L&D leaders. Best practice, how-tos, listicles and the plays people actually use. Not the news feed.

Adobe handed employees a red box before a manager had approved the idea
Mark Randall's December 2014 interview describes Kickbox as a red box, a prepaid card and six checklists an employee finishes before the company funds the idea.

Amazon writes the press release before the build
In November 2006 Werner Vogels described Amazon's Working Backwards process: the press release and the FAQ come before implementation, including when the customer is inside the company.

How Bezos keeps a big company fast
His 2016 shareholder letter names four habits: obsess over the customer, doubt the proxy, take an obvious outside trend, and make reversible calls with about 70% of the information you wish you had.

Innovation theatre is the busiest room in the building
Idea challenges, accelerators and incubators fill the calendar. Steve Blank's test is whether anything gets through the sales channel into a user's hands.

Big companies keep buying startups, then smothering them
Acquired startup employees leave at twice the rate of similar hires, and a vesting schedule does not hold the people the buyer wanted.

You're freezing innovation spend and still expecting growth
Nearly 60% of executives are freezing or cutting innovation budgets while a third still expect a quarter of revenue from offerings that do not exist yet.

Kill criteria for an innovation portfolio
Rita McGrath's questions for a venture that already has approval, and a review that can stop a bet.

