Steal the playbook.
Thought leadership for innovation, digital transformation, future of work and L&D leaders. Best practice, how-tos, listicles and the plays people actually use. Not the news feed.

Cleveland Clinic put every employee through one day and called them caregivers
Toby Cosgrove's chapter, hosted by Cleveland Clinic, follows a student's question in 2006, the move of front-door parking from doctors to patients and a 2011 day when 43,000 employees were called caregivers.

Air Canada had to pay for its chatbot's bereavement advice
The BC Civil Resolution Tribunal's February 2024 decision in Moffatt v. Air Canada ordered the airline to pay after a customer followed a chatbot on bereavement fares.

Klarna put a person back beside the chatbot
In May 2025 Klarna told CX Dive that cost had weighed too heavily on customer service and that a customer should always be able to reach a person. The assistant was still taking two-thirds of the chats.

AI empathy maps skip the interview
Rachel Krause at Nielsen Norman Group shows why the notes have to come from sessions, tickets and visits. A tool can cluster research a team has already collected, and that is the job she gives it.

Stop asking customers what they want
Jakob Nielsen's rule for customer research is to watch the task. Stated preference predicts only about a quarter of whether a design works.

