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DON'Ts

Productivity after the meeting

Hours do not come back from another tool. They come back from fewer rooms.

The S-Curve··11 min read

Hours do not come back from another tool. They come back from fewer rooms.

Default to writing. Default to 25 minutes. Default to no slide if a paragraph will do. The most expensive meeting in a corporate innovation programme is the one that restates the workshop. Capture decisions in the room. Circulate the residue the same day.

I have spent a decade arguing this in rooms that wanted a productivity app and a keynote. I wrote Time Rich because knowledge work was drowning in coordination. The thesis has not moved: attention is the scarce input, meetings are the default tax, and organisations that cannot write cannot decide. AI made first drafts cheaper. It did not make calendars honest. If anything, fluent slides arrived faster, so more rooms got booked to discuss them.

Atlassian has spent years publishing how it runs (Team Playbook, ShipIt, written rituals, a long public conversation about meetings and maker time). Canva has the physics of a product company that has to ship and still run a global workforce from Sydney outward. Origin Energy is a listed Australian energy company that cannot pretend its operators and corporate teams live in the same clock, and still has to find hours for transformation work that is not a second job. Three different calendars. Same leak.

The meeting is the product

Treat every recurring room as a product with a user, a job, and a kill date.

User. Who cannot do their job if this room dies? If the answer is "alignment," you do not have a user. You have a fear.

Job. A decision, an artefact, or a kill. Status is not a job. Status is a paragraph.

Kill date. Recurring rooms should expire. Renew them on evidence. Atlassian-style playbooks already treat rituals as editable. Steal that. Canva-style product teams already kill features. Steal that for meetings. Origin-style corporate programmes should expire steering packs that only restate last month.

If you would not fund this room as a product, do not fund it as a habit.

Hours come back from fewer rooms. Tools are how we avoid deleting the room.

What I mean by a writing default

Writing is not a culture poster. Writing is how you stop paying eight people to discover the problem in real time.

Before a room:

  • A paragraph on the decision needed.
  • The options (two, plus stop).
  • The constraint.
  • The ask.

In the room:

  • 25 minutes unless you are making a decision that needs a working session. Working sessions are builds, not updates.
  • No slides if the paragraph will do. If you need a slide, you need one, not twelve.
  • A named scribe who is not the most junior person by default. Capture is work.

After the room:

  • Residue the same day: decision, owner, date, who dissented.
  • No sequel by default. Sequels are earned by a missing fact, not by a vibe.

This is the same residue habit I want in Design Thinking, Lean, and AI Training. Productivity is not a separate religion. It is how those rooms stop eating the week.

Atlassian, Canva, Origin: steal the rhythm

Atlassian. The Team Playbook is a menu of rituals with a point of view: make the work visible, agree how you work, demo, inspect. ShipIt is a bounded hack pattern with a clock. The public conversation about meetings is the useful part: rooms must earn their slot. Steal the earning test. Steal a playbook page. Do not steal a cargo-cult of "we are an agile company" that adds rooms.

Canva. A product company that grew fast has two clocks: maker time for the product, and a coordination tax that grows with geos and functions. The steal is ruthless defaults (asynchronous updates, written briefs, short rooms) and a willingness to treat internal process as a product. If Canva can dogfood AI to return hours, a bank can too. If Canva still has to fight calendar creep, so will you. Do not tell yourself you are different because you are regulated. You are only different in the constraint, not in the physics of attention.

Origin Energy. Listed energy: operations, trading, retail, corporate, transformation. The steal is honesty about who cannot live in maker-time fantasy (control rooms, field, trading) and who is drowning in corporate rooms that could be paragraphs. Transformation offices that add a weekly pack for every workstream are how hours vanish. Put a tax on new rooms. Make the sponsor delete one to add one.

I do not need a quote from those companies' executives. The pattern is visible from the outside and familiar from the inside of every large shop we teach.

DON'Ts for people who will try to tool their way out

Don't buy another productivity suite to fix a meeting culture. You will get a better recording of a bad room.

Don't run a "meeting-free day" as a poster. If Thursday is sacred and Monday-Wednesday are chaos, you moved the tax. Delete rooms instead.

Don't make the innovation programme the worst offender. Workshops plus readout plus steering plus "socialise with stakeholders" is how a two-day sprint consumes two weeks. Capture in the room. Circulate the same day. Book the decision-maker once.

Don't confuse presence with contribution. Eight people on a call is not alignment. It is a large audience for one person's thinking.

Don't exempt leadership. If the ELT cannot write a paragraph, the organisation will book rooms to interpret them. Atlassian-style and Canva-style writing cultures fail when they stop at IC level.

Don't use AI to summarise meetings you should not have had. Summaries of waste are still waste. Use AI to draft the pre-read so the room can be 25 minutes. Then delete the next one.

A calendar test you can run this fortnight

Pick one team at Atlassian-scale product, Canva-scale product, Origin-scale corporate, or your own shop.

  1. List every recurring room.
  2. Mark each: decision, artefact, kill, or other.
  3. Delete or convert "other" to a written update for two weeks.
  4. Cap remaining rooms at 25 minutes unless they are a build.
  5. Require a same-day residue note.
  6. Measure hours returned and cycle time on one workflow.

If the work slows, you deleted a room that was actually a build. Restore it. If the work does not slow, you were paying a tax. Keep the money.

This is the same measurement habit as AI Training (hours returned) and Agile (heartbeat). Productivity is the connective tissue. I will keep saying it until the calendar looks like someone owns it.

For the next innovation readout

If you ran a workshop last week, you do not get a readout meeting. You get a page:

  • What we framed
  • What we tested
  • What we decided
  • What we killed
  • Who owns the next 30 days
  • What we need from you (one ask)

If that page cannot do the job, the workshop did not do the job. Book a 25-minute decision, not a 60-minute restatement.

Collective Campus exists to leave residue and give hours back. If our T&E adds rooms and does not delete any, we failed the brief. Hold us to that. Hold your own programme to that.

Maker time is a management artefact

I have said this in Time Rich and on Future Squared until I am boring: knowledge work needs consecutive hours. You cannot write a brief, design a test, or review a risk note in 18-minute fragments between rooms. Atlassian-style maker culture is a management choice (protect the hours, write first, demo on a cadence). Canva-style product culture is the same choice under growth pressure. Origin-style corporate culture has to split the choice: do not tell a trader or a control-room operator they need deep work in the same way, and do not tell a corporate transformation team that their 35 hours of meetings are "how energy companies work." They are how unowned calendars work.

Protect two 90-minute blocks a day for the people you hired to think. Put them on the calendar as defaults. Make it socially expensive to book over them. If a CAIO or a Head of Innovation cannot protect their own team's hours, they will not return hours to anyone else.

The innovation programme as a calendar parasite

Count the rooms your last Design Thinking, Agile, or AI programme added: kick-off, daily, readout, steering, "socialise," vendor show-and-tell, champion network, town hall. Now count the rooms it deleted. If the second number is zero, the programme is a parasite. It may still produce a prototype. It will not produce a net hour.

Fix:

  • Capture in the workshop. No readout meeting.
  • Hang decisions on an existing heartbeat (see Agile).
  • One steering slot per month, 25 minutes, two options and a stop.
  • Champions do not get a new standing room. They get a play and a metric.
  • Vendors get a written brief, not a roadshow.

Origin Energy-shaped transformation offices should put a tax on new rooms. Atlassian-shaped and Canva-shaped companies should already be embarrassed if the tax is new. I am not. I have seen the parasite in all three.

AI will make this worse if you let it

Fluent summaries of meetings you should not have had. Fluent slides that attract more rooms. Fluent emails that create more replies. Use the tools to draft the pre-read and the residue note. Use them to collapse the pack. Do not use them to justify a 12-person "alignment" because the summary made the last one look productive. It was not productive. It was documented.

Hours come back from fewer rooms. That sentence is the whole thesis. I will keep publishing it. Steal it before you buy another tool.

A meeting autopsy

Treat a bad room the way a good lean team treats a dead test: write the funeral, learn out loud, do not book the sequel by default. A meeting autopsy is 15 minutes, written, the same day. It is not a blame session. It is how Atlassian-style playbooks already treat rituals as editable, and how Canva-style product teams already treat process as a product. Origin-shaped corporate programmes should steal it for every steering pack that only restated last month.

Use this sheet. One page. The facilitator does not fill it alone. The person who called the room does.

  1. Job claimed. Decision, artefact, or kill. If the invite said "alignment" or "catch-up," write "none" and skip to deletion.
  2. Job actually done. Quote the residue note. If there is no residue note, the job was not done. Status is a paragraph. You paid eight people to discover that in real time.
  3. Who could not have skipped. Name the people whose absence would have blocked the job. Everyone else was audience. Audience is a cost.
  4. Pre-read quality. Was there a paragraph with two options and a stop, or a 12-slide pack? Fluent slides arrived faster after AI. That is not an excuse. It is a reason to be stricter.
  5. Clock. 25 minutes, a working session, or a drift. Drift is how innovation programmes restate the workshop.
  6. Sequel earned? A missing fact can earn one 25-minute decision. A vibe cannot. Write the missing fact or write "no sequel."
  7. Keep, convert, or delete. Keep as a decision room with a kill date. Convert to a written update. Delete. Atlassian-style earning tests live here. Shopify-style deletion tests live here. Steal both.

Run the autopsy on the most expensive room in the last fortnight: the innovation readout, the AI steering pack, the agile "sync," the champion network. If the programme that claims to return hours cannot survive this sheet, it is a calendar parasite. I will keep saying that until the costume is obvious.

A practical autopsy closer:

If we cannot name the decision, the artefact, or the kill, this room does not get a next date. Convert to a paragraph or delete. Circulate this sheet with the residue. Do not book a room to discuss the autopsy.

Calendar math for a 12-person leadership team

Do the arithmetic in public. A 12-person ELT or cluster leadership team at Telstra-scale, NAB-scale, Origin-scale, or a Canva-scale function is a factory of coordination tax. People pretend the tax is culture. It is multiplication.

One 60-minute meeting with 12 leaders is 12 hours of leadership time, plus the pre-read they did not do, plus the sequel. Two of those a week is 24 hours, which is more than half a working week of a single senior, except it is spread so nobody feels it. Add the staff who "socialise" the output and you have purchased a small team that produces restatement.

Now add the rooms a transformation office likes to layer on: kick-off, weekly workstream, readout, steering, vendor show-and-tell, champion network. If none of those deleted an existing room, the programme is additive. Additive is a going-concern risk when the same 12 people are also the named owners of lean tests, AI plays, and agile nos.

A default that works:

  • ELT decision slot: 25 minutes, twice a month, two options and a stop, written pre-read the day before. Origin-shaped and NAB-shaped boards already know how to do this for capital. Steal it for operating decisions.
  • Written update: a paragraph on Fridays. No meeting to read it. Canva-style and Atlassian-style writing cultures fail when they stop at IC level. Do not stop at IC level.
  • One build session if you are actually making an artefact together. Builds are not updates. Label them honestly.
  • Maker blocks on the 12 calendars: two 90-minute defaults a day for the people you hired to think. Socially expensive to book over. If a CAIO or a Head of Innovation cannot protect their own hours, they will not return hours to anyone else.
  • A tax: to add a recurring room, delete one. Publish the swap.

I will not invent how many hours any named company saved. I will not quote a living CEO about their calendar. I will say the physics are visible from the outside of Atlassian, Canva, and every listed shop we teach. Attention is the scarce input. Meetings are the default tax. Organisations that cannot write cannot decide.

Do this math on your own 12. List every recurring room they share. Mark decision, artefact, kill, or other. Convert or delete "other" for two weeks. Measure whether a real workflow slowed. If it did not, you were paying a tax. Keep the money.

A practical paragraph for the CEO or cluster secretary:

Twelve of us in a 60-minute room is 12 hours. We will default to 25 minutes and a paragraph. We will not add a transformation room without deleting one. We will autopsy the innovation readout this fortnight. Hours come back from fewer rooms. Tools are how we avoid the arithmetic.

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