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PwC US to certify more than 85,000 staff in critical thinking and judgment·The APS has put more than 110,000 public servants through AI training·Sunnyfield rolls out an AI policy assistant to its frontline disability workforce·Sunlife brings Gemini to its advisors across five Asian markets·BDO UK puts human skills alongside AI in its first firmwide Learning Week·Agoda gives people tokens to experiment and still wants the draft read·Qantas is redesigning the work behind the airline with AI built in·WongPartnership is putting AI tools and training in front of the whole firm·Addleshaw Goddard tested legal AI with 400 people before giving it to 3,400·JPMorganChase is taking Claude Code beyond its engineers one stage at a time·Yuanta wants 20 of its own people to carry the teaching·La Trobe has given all 3,500 staff ChatGPT Edu before its students·PwC US to certify more than 85,000 staff in critical thinking and judgment·The APS has put more than 110,000 public servants through AI training·Sunnyfield rolls out an AI policy assistant to its frontline disability workforce·Sunlife brings Gemini to its advisors across five Asian markets·BDO UK puts human skills alongside AI in its first firmwide Learning Week·Agoda gives people tokens to experiment and still wants the draft read·Qantas is redesigning the work behind the airline with AI built in·WongPartnership is putting AI tools and training in front of the whole firm·Addleshaw Goddard tested legal AI with 400 people before giving it to 3,400·JPMorganChase is taking Claude Code beyond its engineers one stage at a time·Yuanta wants 20 of its own people to carry the teaching·La Trobe has given all 3,500 staff ChatGPT Edu before its students·
// Guide

AI-Powered Revenue Growth for Law Firms

A practical guide for law firm leaders on using AI to win work, not just do it faster.

· 21 pages
AI-Powered Revenue Growth for Law Firms
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AI-Powered Revenue Growth for Law Firms

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// What's inside
  • The revenue case: what in-house clients now expect
  • Seven levers across finding demand, converting it and getting found
  • Examples from firms already using them
  • Questions for your partners and where to start

Most law firms have pointed AI at legal work: research, drafting and review. It saves hours, and under an hourly model saved hours can mean lost revenue. Meanwhile, clients are using AI to rethink how much they send to outside counsel and which firms they hire.

The firms pulling ahead use AI to win the work, not just do it faster. They spot who is about to need them, find a warm way in, follow up every lead across email and LinkedIn, and publish content their buyers actually read.

This guide sets out seven levers across three stages: finding demand, converting it, and getting found. It includes examples from Estrella, Ballard Spahr, Fenwick, Thomson Snell & Passmore and Piper Alderman, questions to take to your partners, and where to start depending on where your firm is today.

Disclaimer. Disclosure: this list is Collective Campus's independent assessment from public sources. Past client work did not influence it, and inclusion does not constitute an endorsement of our services by any of the listed executives or organisations. Market examples describe each firm's own public announcements and do not imply work with Collective Campus.

AI-Powered Revenue Growth for Law Firms | The S Curve